Logos – Boris Pleša

GameHub is the largest gaming platform in the region. They recently changed their name from GameBar into GameHub and needed a new visual identity. I was asked to redesign the logo and from early on I was focused to develop a simple monogram, having in mind that it will be used in every single digital application imaginable. The idea behind the monogram is quite straightforward; I’ve put square letters ‘G’ and ‘H’ into a direct interaction and tried to make them look like they play some kind of a game together.

After new logo was launched my kids couldn’t believe there’s a program on our TV with this logo in the corner, the same one their daddy was sketching on a piece of paper just a couple of weeks ago. Magic!

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This was a type of project I always enjoy working on. Cuki Grooms is a new grooming studio here in Zagreb, run by Cuki, who spent many years in a corporative surrounding but always dreamt of opening her own little studio where she can cuddle with dogs all day and make them (and their human friends) happy. Herself including. It feels so good to work with/for people who decide to follow their dreams, especially at challenging times like this and against the all odds. You go girl.

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Sunday Studios is a high-end recording studio that uses analog tapes and magnetophones exclusively. I thought it would be a good idea to design a logo with the first letters of the name stylized as a tape.

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Visibillions is a data analysis platform. The main job for clever guys behind the project is to extract complex data, tables and graphs into a simple visual presentations. My job was to come up with a logo that looks serious but playful and dynamic at the same time.

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Loop is a digital marketing agency. After I was asked to design a logo, it was quite fun to find innumerous examples of loop logos out there. It seems like there’s at least a million firms with that name on this planet. On the other hand, I really love challenges like this, when I have to do an immense research and find out what many other people came up with, challenged with a similar task. I ended up with a solution which puts circles in a 3D space to look like a 2D typography.

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This is a logo I’ve done for an art fair that represents independent galleries and artists, the ones that are off-the-grid and that are not funded by anyone but themselves. That’s also where the name Nesvrstani comes from — it can be translated as Non-Aligned.

Having that in mind, I designed the logo of a repeating but non-aligned words ‘nesvrstani’. There’s also a bit of a word game in it because words ‘Vrsta!’ and ‘Stani!’ are allusions to a strict, military language which is quite the opposite of all that Nesvrstani stands for. Letters are fitted into a square as a subtle allusion to red and white squares which are wide-known national symbol (.hr) but the square also represents a house (Lauba), the only place in the region where you can find so many independent galleries and artists at once. They entered into a fourth year and I think they’re just warming up. Great project indeed.

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I’ve had a privilege to design a logo for a first regional fundraising platform called Žuta točka (yellow dot). This project is a brainchild of Mladenka Majerić who is not only a succesful entrepreneur and business strategist but also a human with a big heart who is responsible for many fantastic humanitarian projects in the region.

By the way, I know what you might be thinking. If Yellow Dot is well, just a dot (singular), why there’s so many dots here? Fundraising is never about one thing or about one person — it makes sense only when people get together. And that’s something Mladenka and her team are really good at.

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Mladi mariborski solisti are a young classical music collective from Maribor, Slovenia. The main idea behind the identity was to make a monogram out of ensemble’s acronym. Bigger ‘M’ stands for Maribor, the smaller one stands for ‘mladi’ – which can be translated as ‘young’ – and it is placed beneath the bigger one, in order to represent the youth of the city.

The letter ‘S’ was done as an F hole which is not only an integral part of each instrument in this ensemble but also a wide known classical music symbol (and the one that is not so overused as a violin key). The middle part of a F hole symbol is not visible so it can be easily read as ‘S’. This is also a subtle element which honours the classical music heritage as well because in the past this hole was called — ‘S’.

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Logo for a super fancy dental clinic.

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Vrijeme Net is a regional weather portal. I designed this logo a couple of years ago on a rainy October day. ‘Vrijeme’ in Croatian stands for ‘weather’.

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GameHub

Cuki Grooms

Sunday Studios

Visibillions

Loop

Nesvrstani

Žuta Točka

Mladi Mariborski Solisti

Benko Knehtl

Vrijeme