Boris Pleša


My country is a great destination for cyclotourists and I had a privilege to design a logo for, a project by Croatian Ministry of Tourism. 

The logo is based on a simple idea. There’s an icon of a cyclist riding a letter T and instead of a circle which is commonly used for portraying head in icons, cyclist’s head is a square. Why? Red and white squares are wide-known Croatian symbols but this square also represents, in a funny way, a stubborn and persistent mentality of Croats — especially in sports.

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