Boris Pleša


GameHub is the largest gaming platform in the region. They recently changed their name from GameBar into GameHub and needed a new visual identity. I was asked to redesign the logo and from early on I was focused to develop a simple monogram, having in mind that it will be used in every single digital application imaginable. The idea behind the monogram is quite straightforward; I’ve put square letters ‘G’ and ‘H’ into a direct interaction and tried to make them look like they play some kind of a game together.

After new logo was launched my kids couldn’t believe there’s a program on our TV with this logo in the corner, the same one their daddy was sketching on a piece of paper just a couple of weeks ago. Magic!

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