The team behind Head Camp are a group of retired rugby players, “with a passion for psychology and in the process of creating an App which should help athletes mentally prepare for competition and everyday training”, as it was written in their brief.
I was asked to design something smart and simple, with an icon that could be easily applicated in both digital and print. I really hoped guys are gonna be happy with the final result because they’re, as I said, retired rugby players and I am, well… not. And another thing — if I had to put this logo project in a catchy tagline, it would go something like: ‘Negative space. Positive mind.’ In your face, copywriters.