Boris Pleša


This was a toughest brief ever. Why? Logotherapy is based on an existential analysis focusing on Kierkegaard’s will to meaning as opposed to Adler’s Nietzschean doctrine of will to power or Freud’s will to pleasure. That’s why. This analysis was developed by Austrian neurologist Viktor Frankl as a psychotherapeutic approach that deals with wide aspects of human behaviour but in a nutshell it is focused on three main points: Creativity, Experience and Attitude.

These three points are also the building blocks of a famous Frankl’s Triangle, a graphical tool usually used in lectures and presentations. I used this three points for a development of a logo, but in a more dynamic way, trying to transform triangle into a concentric circles or a labyrinth of it’s kind — something that, unlike triangle, has a way out.

ILOS stands for Institut za logoterapiju, obrazovanje i savjetovanje (Logotherapy, Education and Consulting Institute).

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