Inestetik is a magical world of Ines. Beside being a lovely and caring person, Ines is one of the most creative people I’ve ever met. To cut the long story short, I made this simple wordmark logo from one line/thread because the most goodies that Ines make are made of threads. She sews custom clothes, makes children toys and all sorts of beautiful things made of natural textiles.
I’m happy to say that I also came up with the name for her brand. It’s a wordplay of her name, anesthetic (anestetik) and aesthetic (estetik).