Boris Pleša

GameHub is the largest gaming platform in the region. They recently changed their name from GameBar to GameHub and needed a new visual identity. I was asked to redesign the logo and from the very beginning I focused on creating a simple monogram, keeping in mind that it would be used across every digital application imaginable. The idea behind the monogram is quite straightforward: the square-shaped letters "G" and "H" interact directly with one another, almost as if they’re playing some kind of game together.

After the new logo was launched, my kids couldn’t believe their eyes when they saw there was a TV channel with this logo in the corner, the very same their daddy had been sketching on a piece of paper just a couple of weeks earlier. Magic!

Kobikobi is a multidisciplinary design studio from Zagreb. The studio is run by two brothers who, believe it or not, share the same nickname. They’re both called Kobi. When they were kids, being four years apart, they hung out with different groups of friends, so I guess it makes sense. The nickname Kobi comes from their surname, Kobeščak.

I designed this logo having in mind the strong bond between them, but also their occasional struggles. The two "K" letters face each other, which leaves the symbol open to interpretation. When they fight, the logo works. When they get along, the logo works. Also, considering the age gap between them, the letters are intentionally not positioned at the same level. Finally, this monogram has its roots in the game Pong. If you’re old enough to remember that relic, you know exactly what I’m talking about.

Espanol Expres is a language school focused primarily on Spanish. If you’re into matadors, paella and flamenco - not necessarily in that order - this is the place for you. I designed the logo in the form of an old train ticket stamp, using the colors of the Spanish national flag. The small print inside the circle can be loosely translated as:"Your direct line to the Spanish language." ¡En efecto!

Overused graphic elements in logo design (bulbs, hearts, smileys) are always a hustle to work with. But to be perfectly honest, I love challenges like this and enjoy exploring the countless examples of similar designs out there.

Electro Team is a small electrical company here in Zagreb. After I was asked to design a logo for them, I knew from the very beginning that I should follow some unwritten rules about how this kind of identity should look and feel. And I followed that direction. Still, I somehow managed to develop an icon that is both a monogram consisting of the letters "E" and "T" and a subtle reference to an electric bulb. The other day I happened to drive next to their pickup truck and let me tell you, seeing that icon on the vehicle really brightened up my day.

Visibillions is a data analysis platform. The main job of the clever people behind the project is to transform complex data, tables and graphs into simple visual presentations. My job was to come up with a logo that looks serious, yet playful and dynamic at the same time. Yet another "No pressure, Boris" kind of project. But I think it turned out well.

BPS (Biological Psychological Social Rehab) is a physiotherapy platform based on one-on-one work. In addition to caring for people through professional guidance and therapy, the platform’s main feature is the development of trust through a personal approach.

Ante Žepina, the lovely young guy behind this project is an experienced professional who cut his teeth in the industry overseas, working both on luxury yachts for ultra-wealthy clients and with small, sweaty sports teams who were struggling with financing. His desire to help people is honest, genuine and trustworthy. I’m happy he placed his trust in me on this project.

This is a project very dear to me. Memo Pauza is one of the products I created in collaboration with Kobikobi studio. They took 18 graphics from my It’s Not Rock ’N’ Roll series (see the Poster section on this website) and meticulously carved them into 18 pairs of beautiful wooden tiles. Yes, it’s just a memory game but it’s wonderfully crafted. Not only that, this product is suitable for all ages, from 0 to ∞. In your face, Lego.

As you can see, the logo is extremely simple, but I must say that I also came up with the name for this project. Any resemblance to real words such as menopause is purely coincidental. Oh, how I love dad jokes.

EWA is an acronym for "Empowering Women with Autism." Just as the name suggests, this initiative aims to bring together autism professionals in order to help women living with this condition. Raising awareness about autism in general and supporting families are among the top priorities of the project. The logo I designed is quite straightforward, but if you happen to see heart shapes in it, my heart is happy, too.

Izgubljeni Vikend is a musical project by Croatian singer-songwriter Josip Radić. If the name doesn’t ring a bell at first, maybe some of his other bands will: Valentino Bošković, Kensington Lima, Buđenje, Pavel and Beatles Revival Band, to name a few.

This multi-talented musician is a true inspiration, and I’m honored to be a small part of his musical journey. And as for his music: it is as diverse as it is beautiful. I’m happy to call Josip a friend of mine.

And if you must know, I designed this logo in the form of a Fading Sun, which also happens to be the title of one of Josip’s songs I love the most.

DNDM (Društvo Naša djeca Maksimir) is a government association for children with special needs and one of its main activities is play therapy.

Basic geometric elements are commonly used for that purpose so I designed the logo around those shapes. Their forms and colors intersect to create custom typography for the acronym. Also, the colorful squares, circles and triangles serve as a kind of toolbox for the further development of the visual identity.

This is a logo I designed for the 10th birthday of my favorite radio station, Yammat FM.

The idea was to create a simple and clean symbol consisting of three elements: the number 10, candles and a radio microphone. Luckily, the cool people at the station felt the visual was a fitting choice for their celebration and I’m happy that my work got to be a part of it. Many happy returns!

Varstvo pri Nani is a private nursery ("varstvo"), run by Tatjana, who is better known in the local community as Nani. In my presentations, I always present two ideas. That doesn’t mean I only work on two ideas, though. Sometimes I work on seven at once after sketching thirty. Anyway, this time I made an exception and decided to include a third concept, based on a silly idea I couldn't get out of my head: a smiling child icon placed inside the location pin.

To my delight, I discovered that Tatjana has a great sense of humor and she decided to go with that one. This project was completed years ago, but it still puts a smile on my face whenever I think about it.

Sunday Studios is a high-end recording studio that works exclusively with analog tapes and reel-to-reel machines. I thought it would be a good idea to design a logo in which the initials of the name are stylized as a recording tape. The other day the owner Sven Pavlović dropped by my studio to give me a couple of T-shirts with this logo on them. I don't want to brag about it, but they look awesome.

I've had the privilege of designing a logo for the first regional fundraising platform, Žuta točka ("Yellow Dot"). This project is the brainchild of Mladenka Majerić, who is not only a successful entrepreneur and business strategist, but also a person with a big heart responsible for many fantastic humanitarian projects across the region.

By the way, I know what you might be thinking: if Yellow Dot is, well, just one dot, why are there so many dots in the logo? Fundraising is never about just one thing or one person. It only makes sense when people come together. And that’s exactly what this platform does so well: it brings people together.

You don’t get emails from the European Film Academy every day. Or at least I don’t. But strange things do happen in life, and a couple of years ago I was given the immense honor of designing the logo for their project International Coalition for Filmmakers at Risk.

Here’s a short introduction from their website: "To activate the film community's collective response to cases of filmmakers facing severe risk, the International Documentary Film Festival Amsterdam, International Film Festival Rotterdam, and the European Film Academy have joined forces in establishing the International Coalition for Filmmakers at Risk."

The logo was a bit nervous when it was first shown to the public but you can’t blame it. ICFR had its premiere at the Venice Film Festival.

Marco Polo is a family restaurant with a Michelin recommendation, located in the old town of Dubrovnik. I was asked to redesign the logo, and the moment I got the job, I immediately knew I was in trouble. When you’re working with a brand that has such a common name, it’s almost impossible to come up with something new, something no one else has thought of before. That’s why I decided to go with the simplest solution: I chose a script typeface and focused on secondary elements and patterns. No hidden symbolism or catchy negative-space tricks this time.

Still, I couldn’t help myself in the end, so I placed one subtle detail inside the logo. Even the client didn’t know about it until the very day I delivered the brand manual. But they were happy when they saw it. Marco Polo was known as a man of many firsts, so I hid the number 1 inside the name. Hope you can spot it. If not, that’s okay too.

Worst client ever. I designed this logo for one of the projects my wife and I run together. Doremiza is a small creative space here in Zagreb where you can organize workshops, lectures and meetings. Doremiza is located just around the corner from the Ljubljanica tram stop, also known as "Remiza", hence the name. "Do" can roughly be translated as "next to".

When my wife asked me what the catch was with this logo (because apparently there always has to be one), I had to tell her something, right? So I told her that all the letters were made of two lines, symbolically representing the two of us and the synergy of our private and professional lives. Yeah, I know. That was a bit much. But she was quite happy with the explanation, until one day she realized that some of the letters actually consist of more than two lines. Luckily, I was prepared. I told her I had to include our children in the narrative as well. That one was a winner. Problem solved.

By the way, if you noticed that the logo appears blurred here, it’s not because your eyes are tired from staring at the screen. At Doremiza, we have a neon sign on the facade that switches on and off during the night, so that’s why.

Ostajem u igri! (“I Stay in the Game!") is a wonderful project by an association called Društvo Naša djeca, which brings together almost 100 regional organizations. Many of them are involved in programs focused on children’s mental health care, and some of their activities are based on working with children and adolescents through advanced contemporary methods such as play therapy, mostly through individual programs.

It feels good to be part of such a great project and to work with people who, unlike me, do truly important work. For this project I created custom typography made of colorful lines intersecting with one another and forming new shapes and colors, in order to evoke the simple symbolism of interaction between the people behind the project and the families involved in the programs.

Legeton Stela is a local fuel oil distributor with a fleet of fifteen tanker trucks and a gas station. I was asked to redesign their visual identity and I came up with a simple solution in which the central letter "E" in both words of the name transforms into a digital fuel gauge indicator. This symbol is also used throughout the broader visual identity system, appearing as graphic lines on the tanker trucks.

Zagreb Smile is a themed city tour company based here in Zagreb. Considering there must be an ocean of smiley logos out there, I really had to dig deep to figure out how to create something fresh and appropriate.

If you’ve ever been to Zagreb, you’ve probably seen the red umbrellas at the open-air markets. They’re a kind of trademark of our city. And if you’ve ever joined a guided tour anywhere in the world, there’s a good chance the guide used an umbrella to point the way for the group. So that became another element of the visual identity. Finally, there are eight typographic smileys arranged around the wordmark in the shape of an umbrella, symbolizing people coming from all corners of the world.

Plesna Izba Maribor is a dance and performing arts platform strongly focused on educational programs, especially those involving young people.

The logo is based on a simple idea: each of the three words in the name is paired with one of the primary geometric shapes. The circle stands for dance and movement ("Plesna"), the square represents space ("izba", meaning "room"), while the triangle symbolizes the location (Maribor).

Radoznalac is a Croatian informal word for a curious person, someone who is always in search of answers. In this case, Radoznalac is a newly established educational platform and it was a real pleasure working on this logo with Marija, the experienced entrepreneur behind the project.

I suppose this logo doesn't require any mumbo jumbo explanation.

A couple of years ago, the T-shirt celebrated its 100th birthday. A local advertising agency decided to mark the anniversary and I was invited to come up with an image or logo for the promo materials.

You know how they say in American movies: "Anything you say can be used against you in court." So all I’m going to say here is that this is a logo I designed for a Slovenian law firm, OPS.

My dear friend Kaja has a great heart. She’s capable of doing many amazing things, and most of them have a simple purpose: to cheer people up. At one point, she was making loads of funny little textile badges and brooches for friends, so I suggested it might be a good idea to give this lovely habit of hers a name and turn it into a sort of brand. I came up with the name Goodies & Badges (a little play on the words "good" and "bad") and designed this simple logo.

A safety pin was part of every badge and brooch, so I decided to use it in the logo instead of an ampersand. For better or worse.

I designed this logo for an electrical solutions company called O3. I thought that an icon of a cable with a plug, forming both the letter "O" and the number 3 could work well. In the end, the client chose a different solution but I still thought this idea was decent and worth exploring.

My country is a great destination for cyclists. I had the privilege of designing a logo for Cikloturizam, a government project by the Croatian Ministry of Tourism.

The logo is based on a simple idea. It features an icon of a cyclist riding the letter "T" and instead of the circle commonly used to represent a head in pictograms, the cyclist’s head is a square. Why? Red and white squares are widely recognized Croatian symbols, but this square also represents, in a humorous way, the stubborn and persistent mentality of Croatian people, especially when it comes to sports.

The Beat Beach Club is a luxurious beach bar on the Croatian coast, located in the town of Rabac.

I designed the logo without any special meaning or deep symbolism behind it. The typography and the color simply felt right, the client agreed, the agency I was working for at the time was happy, so I was happy too. I mean, when you already have the sun, the sea and the booze, there’s really no reason to be unhappy, right?

Night owls, coolness and infinity. These were the keywords I wrote down after the initial phone conversation with the people who decided to open Brio Beach, a party resort on the Adriatic coast.

This project offers a wide range of experiences, including transportation, organized reception and a large selection of entertainment options. But when it came to visual communication, we immediately agreed that a simple night owl icon could serve as a symbol representing the whole concept of the resort. The subtle reference to endless entertainment through the infinity symbol was just the icing on the cake. Job done.

Respect Me Mama is a project focused on empowering children who have not yet developed verbal communication skills. Many of the challenges parents face before their children become verbal are at the heart of this initiative. To emphasize the idea that non-verbal children are often the ones we should listen to most carefully, I used one of the most common graphic symbols associated with communication, a speech bubble.

My Next Travel is a travel portal. The visual identity is based on a simple graphic element that represents both a laptop and a suitcase at the same time.

Maidea is a tech company that works with a wide range of clients around the world, implementing its own innovative ICT solutions. I was asked to design the logo, and the main brief was to follow their tagline, "Transforming Ideas." To be more precise, the company’s CEO asked me if I could create a logo by combining the symbols of a butterfly and a book, classic metaphors for transformation and knowledge. So I did.

A couple of years ago, a friend of mine who lives in Sydney decided to open an organic food store called Good For You so I designed this simple wordplay-based logo for him.

Brain Frame is a platform dedicated to sound exploration. I designed this logo for my dear friend Kruno who is a percussionist, stargazer like me and the founder of Brain Frame. In his quest to explore the origins of man-made sound, he chose the simplest solution possible: he started building frame drums - which are probably the earliest instruments ever created by humans - entirely from scratch. He recently gave me one of these beautiful instruments and now I’m seriously considering moving into a cave.

Open Mind is a platform offering services such as content creation, e-learning and communication in general, which is quite a broad range of activities to cover. But don’t worry. Just keep an open mind and you’ll surely find something that fits your needs.

This simple logo was created from that very same perspective.

This is a logo I designed for a construction design and supervision company called Modifikacija ("Modification").

The company’s main focus is structural integrity, so I created a simple wordmark with letters literally built on top of one another. Once this little building made of typography was complete, I just did some fine-tuning to the letterforms. You could call it a modification, if you will.

Kuraž is a family-run bakery that proudly emphasizes that all of its delicious breads, pastries and pasta are traditionally handmade. I thought a rolling pin was an obvious choice for the logo design and I’m happy they agreed with the idea.

I was also pleased to learn that their products recently made their way into large shopping malls as well. Not that I’m a big fan of those, but it means more people will have a chance to taste their yummy products and therefore support the family business while helping keep the tradition alive.

When it comes to dental implants, there is no fooling around. That’s exactly why I tried to make this logo as laid back and cheerful as possible. Luckily, great people behind the regional web portal Implantati.com, which goal is to connect dental clinics, were wide open to this idea.

Just like the mouth on this smiling letter 'I'.  

Nading is a fire protection solutions company. I was asked to redesign their old logo and from early on I thought it would be a good idea to focus on the letter "N" and build it around the obvious visual reference to a "No Fire" sign.

Luckily, the smart people at Nading thought it was a smart idea too, so this project was completed in no time.

HangAIR is a health tech company pioneering intelligent recovery solutions for today’s widespread rest and recovery deficit. Its core activity is the development and commercialization of Orca, a patented forward-incline device that delivers the restorative effects of several hours of downtime in just 15 to 20 minutes.

As crazy as it sounds, this magical device really does work: that was confirmed by NASA. I never thought I’d work on a project involving an agency that literally put people on the Moon, but as I’ve said before, the life of a designer works in mysterious ways.

Anyway, the task was for the Orca logo to visually communicate clean design, high performance and a balance between the science of rest and a premium wellness experience. I tried to choose a simple typeface that could work equally well in both the tech and wellness industries, while also adding a subtle visual reference to the device itself. Orca is a bed-like device in which you lie face down at an incline, allowing the lower third of your body to fall into a sort of subconscious state of rest and recovery. That’s why there’s a horizontal cut running through the lower third of the wordmark. That line symbolizes the space where this scientific magic happens.

Having in mind that personal beliefs can be a very sensitive subject, I approached this logo with great care.

Vjerujem.hr is a regional web portal dedicated to both spiritual and religious topics. In the logo design process, I’m always searching for that one graphic element that can make a difference, however small. This logo is a good example of that principle.

This is a logo I designed for Z505, a distributor of cosmetic products. The idea was to bring an eighties look and feel to the identity, for better or worse. I hope we managed to do justice to that era of the fashion and beauty industry.

PaBaKon is a construction company whose main activities include the design, construction, reconstruction and rehabilitation of buildings.

The cube, as a three-dimensional element, was very helpful during the sketching process because at one point it revealed the possibility of forming the letter "P" in a two-dimensional way. Luckily, the client was quite happy with the idea as well.

Applause is a top-notch app development agency based here in Zagreb.

I designed the logo around a super simple idea: I arranged the letters of the name in a way that subtly resembles app icons on a mobile screen. Full disclosure: my friend Igor, who runs the agency, is also the mastermind behind the minimalist website you're looking at right now.

Djembabe is a wonderful all-female band that combines original African rhythms with traditional Slavic songs.

Meant To Be is their second album and I had the privilege of working on the album cover together with my friend Saša Huzjak. His amazing photographs did most of the work, but I still managed to sneak this little logo onto the back cover. I know, strictly speaking this probably doesn’t count as a logo but there you go.

This was the toughest brief ever. Why? Because logotherapy is based on existential analysis, focusing on Kierkegaard’s "will to meaning", as opposed to Alfred Adler’s Nietzschean doctrine of the "will to power" or Sigmund Freud’s "will to pleasure." That’s why.

This approach was developed by Austrian neurologist Viktor Frankl as a psychotherapeutic method dealing with many aspects of human behavior, but in a nutshell, it focuses on three main elements: creativity, experience, and attitude. These three elements also form the basis of Frankl’s famous triangle, which is a graphical tool often used in lectures and presentations. I used those three points as the foundation for the logo design, but in a more dynamic way, trying to transform the triangle into a set of concentric circles, or a kind of labyrinth. Something that, unlike a triangle, actually has a way out.

ILOS stands for Institut za logoterapiju, obrazovanje i savjetovanje (Institute for Logotherapy, Education, and Counseling).

Loop is a digital marketing agency. After I was asked to design the logo, it was quite fun discovering the countless examples of loop logos already out there. It seems like there are at least a thousand companies on this planet with that name. On the other hand, I really enjoy challenges like this, when I have to do extensive research and see what other people came up with when faced with a similar task.

In the end, I came up with a solution that places circles in a 3D space in a way that forms what appears to be 2D typography.

Mladi Mariborski Solisti is a young classical music collective from Slovenia.

The main idea behind the identity was to create a monogram from the ensemble’s acronym. The larger letter "M" stands for the city of Maribor, while the smaller one stands for "Mladi" ("young") and is placed beneath the larger one to symbolize youth.

The letter "S" was designed as an "F" hole, an integral part of every instrument in the ensemble, as well as a widely recognized symbol of classical music, though thankfully not as overused as the treble clef. The middle part of the "F" hole is intentionally omitted so the shape can also be read as the letter "S". This subtle intervention also pays homage to classical music heritage, because in the past this type of hole was actually referred to as "S".

I designed this logo for a heritage interpretation association called Random.

They curate a wide range of projects and are involved in numerous public initiatives here in Croatia. The funny thing is that they always come up with ideas that really seem completely random at first, but by the end of the process, those ideas somehow always make perfect sense.

One of my heroes, Milton Glaser, wrote in his brilliant essay Ten Things I Have Learned that "You can only work for people that you like". That was exactly the case with this project, because I had the pleasure of working with Nataša, a lovely and inspiring person, but also a truly dedicated professional.

Lila is a center for play therapy. Nataša chose the name Lila because, in Sanskrit, the word can be interpreted as "play". I designed the logo quite literally by playing with the heart shape and decided to build a custom typeface around it. A heart as a graphic symbol can be interpreted in many ways, but the problem is that it has become such a cliche through extreme overuse. It’s everywhere.

In situations like that - when it’s difficult to create something unique, fresh, catchy but appropriate - maybe the better approach is to avoid the obvious solution altogether. But as you can see, I couldn’t help myself. And now there are hearts all over the place.

I designed this logo for an amazing illustrator and a dear friend of mine, Gospođica Ura. For those of you who don’t speak Croatian, Gospođica Ura can roughly be translated as Miss Clock, Miss Watch or even Miss Time.

What’s about to come is quite complex, so I hope you’re ready for some serious logo design geekery. Ready? Okay.

I tried to make this logo as simple as possible, while also keeping in mind all the things Gospođica Ura cares about. She cares about time. She believes that giving her time through drawing is the greatest gift she can offer someone. In that sense, the logo is constructed from the traces of an hour hand and a minute hand. She also likes doing things her own way, differently from others. That’s why the logo originates from a copyright symbol, but reinterpreted in a different fashion.

She cares deeply about people being kind to one another, too. That’s why the logo resembles a smiley face, but an unfinished one, still in the process of being drawn. And finally, I tried to make it function as a monogram subtly revealing the letters "G" and "U", her initials.

Voljan is a small proofreading and translation agency deeply in love with literature, teaching, and above all; books.

This project went very smoothly because we got along well from the very beginning and I have to say it’s always a pleasure to work with clients who are an open book, so to speak.

This logo was hard work. I mean, with a super-long name like Nutrition 4 Marathon, it was clear from the very beginning that this wouldn’t be easy. A graphic design marathon, if you will. So early on, I knew I had to come up with a simple icon based around the number 4. But then again, so many sports-related logos already use that idea.

I still haven’t come across an identical solution designed by someone else, but I’m pretty sure something similar must exist out there. If you happen to know one, please let me know.

Eco-Social is a government project led by a regional rural association whose mission is summed up in a simple but powerful tagline: "Developing entrepreneurship, protecting the environment."

I designed the logo with the synergy of these two ideas in mind and proposed a solution featuring two speech bubbles within the words of the name, symbolizing the need for stronger communication between these two sides of the same coin. The color scheme follows the same principle.

A logo for Plan A, an e-learning association. As you might assume, there was never a Plan B for this one.

Dobar Dan is an information security company that brings compliance and people together. As stated on their website, they are "providing world-class cybersecurity training and expert consulting solutions".

When it came to the idea of bringing people together, a stylized speech bubble felt like a natural direction for the logo, especially because "Dobar dan" means "Good day" in Croatian. It can simply be interpreted as a polite greeting, a friendly "hello."

But while we were working on this project, I jokingly pointed out that the word "hello" can also have a slightly sinister undertone because, after all, we’re talking about cybersecurity here. In that sense, even a simple "hello" can mean many different things, depending on the context.

A logo for Dubrovnik Colors, a family-run tourist agency in King’s Landing.

The vibrant orange represents Dubrovnik’s famous stone facades and the sun, while the turquoise blue symbolizes the Adriatic Sea and the city’s ever-clear skies. By the way, shaping the heart icon was especially fun because the idea actually originated from sketches and suggestions made by the client’s three young children.

Saša Huzjak is an amazing photographer and a dear friend of mine.

My idea here was to use his initials and create a monogram that could be read both as the letters "S" and "H", one horizontally and the other vertically, much like the way photographers use their cameras. The lines forming the monogram also subtly reference the focus points you see in a camera viewfinder. I know, there’s a lot going on here, but Saša thinks the logo works well, so I’m happy too.

This project goes way back, but I remember it vividly because it opened a whole new chapter for me at the time. Unique Jet is a business aviation company, and I never imagined that one of my logos would end up on actual airplanes. But hey, the life of a designer moves in mysterious ways.

This project was especially meaningful to me for another reason as well because it made one of my dreams come true. It paid for my first trip to New York City

Interpretirajmo Našu Baštinu ("Interpreting Our Heritage") is an educational platform for tourist guides. The workshops and lectures were held in Šibenik, a beautiful town on the Dalmatian coast. I designed the logo based on the city’s fantastic and colorful architectural skyline as seen from the sea.

Vladimir Šimunić is a photographer and teacher. He was also one of my role models while I was attending his photography classes many years ago. This humble man taught me many things. And now that I’m all grown up (how and when did that happen?), I’m happy to say that we’re friends and colleagues.

Even more importantly, he recently asked me to design a logo for his personal art projects, and I’m very proud of that. The space where the initials of his first and last name intersect subtly forms a symbol familiar to all photographers: a focal point. It’s something all of us geeks can probably relate to metaphorically in real life as well. Or maybe not. Either way, it was a pleasure to work on this logo.

Agro24 is a digital platform designed to bring agricultural production and trade together in one place. In that sense, it serves as a tool for modernizing and optimizing agricultural processes through a digitalized system. Its main goal is to connect production, sales, farmer networking and precision agriculture.

As for the logo, if the main circular element reminds you of a tractor tire, you’re right. If the smaller elements forming the circle look like wheat leaves to you, you’re right. If you counted 24 of them, you’re right. And if you’re crazy enough to think that the smaller circle represents tradition because it spins backward, while the larger one represents the future because it spins forward, you’re right.

Minerva by Jelena Fogec is a Croatian jewelry brand inspired by the Mediterranean.

Its handmade rings, bracelets, necklaces and earrings - mostly crafted from brass, silver and copper - are meticulously created, with each piece being entirely unique.

Naš Mali Afro Bend ("Our Little Afro Band") is a percussion group exploring West African rhythms. Their contagious positive energy during live performances usually gets everyone around them dancing before their minds even realize what’s happening.

I designed the logo around the simple philosophy behind this wonderful group: when they get together to play, everyone can and should join the party.

Mono2Mono is a rock band. After I was asked to design the logo, I quickly realized that I shouldn’t approach it in a conventional way. So I suggested a solution in which the logo isn’t really a logo at all. Instead, it’s simply a specific way of writing the band’s name by hand; something anyone can recreate in their own handwriting, as long as the order remains the same. Even though the band recently broke up (as many bands eventually do), I’m happy to say they were quite pleased with the idea.

Dalmacija News is a regional news portal. Since the Dalmatian coast is deeply intertwined with the Adriatic Sea, I decided to use a compass as the main graphic element in the logo design. A compass can also function as a metaphor for orientation in everyday life. If you think about it, that’s what news portals do in a way: they provide information that helps people navigate the world around them and form their own views.

Also, the letters N, E, W, S on a compass seem to fit the concept.

China House is a lovely little family restaurant here in Zagreb. I designed this logo with the idea in mind that China House really is a small house, tucked beneath a cluster of tall business buildings.

I created this logo a long time ago, and I’m not entirely sure whether it was the first Chinese restaurant I ever visited, but I’m pretty sure it was the first one I designed a logo for. I still stop by from time to time for their fantastic noodles in peanut sauce. Yummy.

I designed this logo for a print shop in the U.S. called Ink. If you know what CMYK stands for, you’ll immediately get what this logo is all about. If not, don’t worry. There’s so much more to life than graphic design and all the snobbery that comes with it.

This is the kind of project I always enjoy working on.

Cuki Grooms is a new grooming studio here in Zagreb, run by Martina, a.k.a. Cuki, who spent many years in a corporate environment but always dreamed of opening a studio where she could cuddle with dogs all day and make them happy. It feels good to work with people who follow their dreams. You go, girl.

For years, I’ve worked with illustrators, photographers, video editors, programmers, web developers, event managers and many other interesting people. But the species in our business I probably admire the most are copywriters. I’m deeply in love with their brains.

Here’s a perfect example why. A couple of years ago, a client I had worked with before told me they needed a name for a newly established platform connecting B2B companies in the dental industry. I suggested bringing a copywriter on board. The client agreed and almost immediately my friend came up with Be Tooth Be as the name of the project. The client was delighted. After that, the logo practically designed itself.

In their own words: "We are Ivana, Sendy and Vera, united by a love for art, nature, and people, as well as a passion for creating positive change in different areas of life. We are the founders and leaders of the association Naš centar za kulturu življenja (Our Center for the Culture of Living), where we carry out various cultural and educational activities and projects."

I came up with this word grid while thinking about the three founders of the initiative and the way their ideas and energies intersect in all possible directions. These girls are truly amazing and the letter "E" in the middle (which resembles a kind of menu icon) is meant to suggest that, just like in the digital world, there’s always much more to explore when working with them. And the more I learn about their activities, the more convinced I am that this was the right graphic element to include in the logo. The fact that it consists of three lines (there’s that number three again) makes me even happier.

This was fun. Mozak voli STEM ("The Brain Likes STEM") is a project by an association working with young people. During the briefing process, I was told that the logo could go slightly off the grid if needed, and I was like: right on! Jokes aside, this isn’t something nobody has ever seen before, but it’s also not the kind of trick you usually see in logo design.

Replacing certain letters with numbers might be confusing for some and fun for others, but I felt it was appropriate for the project. The typography has an old-school feel that evokes early computer systems, while the curly brackets strongly reference programming and mathematics. Also, the visual can be typed on a keyboard as M024K V0L1 5T3M, which younger generations might find amusing. Says the Gen X guy.

Oprashi is a newly founded platform promoting the concept of adopting beehives on a sustainable bee farm. In this process the bees are intentionally left with a sufficient amount of honey and propolis in order to improve their health and resistance to disease. The remaining honey is then shared with the adopters. The emphasis is on strengthening biodiversity and increasing bee populations as an essential pollination factor within the broader "Save the Planet" movement.

I designed the logo as a simple yet strong wordmark built from custom typography. If you look closely, you’ll notice that all the letters are constructed from buzzing elements symbolizing hardworking bees, tiny creatures that form the very foundation of the balanced ecosystem we humans are also part of.

Office 7AM is a sales consulting company. The guy running the project is a hipster with a great sense of style. His idea for an identity inspired by old analog clocks, combined with his appreciation for the importance of morning rituals (before all hell breaks loose), became the main foundation for the logo design. I love working late and I usually have no idea where I am at 7AM. But Bruno is already fully caffeinated and ready to go by then. So if you’re a morning person in need of sales consulting, you know what to do.

ONA agencija za nekretnine is a real estate agency. Ona is a kind of wordplay because in Croatian it can mean "that" (so the name could loosely be translated as "THAT real estate agency"), but it also means "she."

And who is she? She is Suzana Horvatić, the cheerful founder of the agency, with whom I occasionally collaborate and always with lots of laughter along the way. If you’re thinking about buying a house or a cottage somewhere near the beautiful town of Samobor, ONA is definitely the go-to person and agency.

And what about the logo, Boris? Oh yes, the logo. It's just a simple wordmark featuring a magnifying glass hidden inside the letter "O", obviously symbolizing a search function. And why is it flipped, Boris? Well, because this isn’t just another stiff real estate agency out there. It stands out, not only because of its quirkiness, but also because of its genuine dedication and personal approach.

D Business Leadership is a business platform. From the outside, this project may look like many other corporate environments, but once I started collaborating with the people behind it - especially the founder, Siniša Drobnjak - I realized these guys are built differently.

Here in Zagreb they organize a huge business summit every year and it’s honestly one of the wildest corporate gatherings I’ve ever attended. And I mean that as a compliment. The DBL crew is living proof that business isn’t just about suits, money and Excel spreadsheets. It can be a lot of fun, too.

As for the logo, even though it may look like it was designed in five minutes, this monogram actually took me quite a while to figure out. If you saw the letter "D" first, then noticed the "B",and finally discovered the "L", then I got it right. If not, please don’t tell anyone.

If you believe in forest creatures, elves and dwarves, Žuti patuljak ("Yellow Dwarf") is the brand for you. These handmade puppets are primarily created for theater productions, but they can also be purchased for personal use. In other words, you can buy yourself a friend who doesn’t talk, but is an excellent listener. Trust me, I have two of them and they’re amazing.

Dental DNA is a platform promoting the latest technologies in dentistry. Another important goal of the people behind the platform is to connect professionals from the business side of the industry with experts working in dental clinics.

Not much to say about the logo. I simply took advantage of the lucky coincidence that the nine letters of the name fit perfectly into a 3×3 grid, while the DNA structure (called a "double helix," if you must know) naturally settled into the composition.

Floyd Room is a small studio apartment in Zagreb designed by Pink Floyd fans.

If you’re familiar with the band’s music and visual identity, you’ve probably seen the iconic album cover for The Dark Side Of The Moon, designed by my greatest hero, Storm Thorgerson. The prism hidden in the negative space felt like the obvious choice for developing this simple logo. By the way, this was unpaid work. Full disclosure: my wife and me run this place.

Glasbeni studio Note Zlata ("Golden Note Music Studio") is a project by Slovenian singer and violinist Maja Bevc. The incredibly talented Maja teaches singing and also gives individual violin lessons at her studio in Ljubljana.

My task was to create a logo that felt both classic and simple. Since her audience mostly consists of people with at least some musical education, I designed a clean custom typeface with a subtle twist. To emphasize her individual approach to working with each student, I replaced the letter "O" with a whole note. It’s a very subtle detail, but if you know what a whole note is, then you also know that everything is, in fact, perfectly fine with that slightly drunken-looking "O."

This is a logo I designed for an art fair representing independent galleries and artists, the ones operating off the grid and funded by nobody but themselves. That’s also where the name Nesvrstani comes from; it can be translated as "Non-Aligned."

With that in mind, I designed the logo as a repetition of the word nesvrstani, but deliberately non-aligned. There’s also a bit of wordplay hidden inside because the words "Vrsta!" ("Line up!") and "Stani!" ("Stop!") evoke strict military language, which stands in direct contrast to everything Nesvrstani stands for.

The letters are arranged inside a square as a subtle reference to the red-and-white checkerboard pattern widely associated with Croatia (.hr), but the square also symbolizes a house (Lauba) the only place in the region where you can find so many independent galleries and artists gathered together in one space. They’re entering their seventh year now, and I honestly think they’re only getting warmed up.

Vrijeme Net is a regional weather portal. I designed this logo a couple of years ago on a rainy September day.

"Vrijeme" simply means "weather" in Croatian, so in a way, the weather itself helped shape the mood of the project from the very beginning.

Krokodil is a family-run company that transforms the finest pieces of oak wood into beautiful, carefully handcrafted furniture.

There are four graphic elements behind the logo design. The most obvious starting point are the tree rings. They're shaped like a fingerprint to symbolize the uniqueness of each individual piece they create. Within those lines, the letter "K" (for Krokodil) is subtly formed. And last but not least, that same "K" can also be seen as a happy human figure; someone living in harmony with nature.

Inestetik is a clothing brand run by my friend Ines. She creates custom-made clothes and all sorts of beautiful things from natural textiles. I designed this simple wordmark logo as one continuous line (or thread) because everything Ines makes begins and ends with threads.

I also came up with the name for the brand. Inestetik is a wordplay combining her name (Ines), anesthetic (something that eases body and mind), and aesthetic (something pleasing to the eye). Yes, it may sound a bit pretentious at first but if you’ve ever seen or worn Ines’ clothes, you know this brand is anything but that.

This was a job completed in the blink of an eye. The client had a very clear vision regarding both the icon and the typography, so I simply followed his direction. The logo for Nono is based on the shaka sign which is also known as the "hang loose" gesture. A symbol of friendliness and positive vibes often associated with Hawaii and surf culture. And in case you were wondering: Nono is actually a cleaning service company.

A logo for KolektArt, an exclusive art fair held annually under the roof of Lauba, a house for people and art that produces contemporary and urban cultural programs here in Zagreb. This fair is a three-day contemporary art extravaganza and a place where you can discover and purchase works by some of the most respected regional contemporary artists. Worth mentioning is that you’ll also be very well wined and dined along the way.

Supported by the Croatian Ministry of Tourism, the cities of Vinkovci and Vukovar hosted a series of workshops and lectures for tourist guides and heritage interpretation experts and I had the privilege of designing the visual identity for the event.

I have to say, this project also became a fascinating field of exploration for me personally. I learned that the ceramic vessel shown here, known as Orion, was discovered 40 years ago at an archaeological site in Vinkovci and being around 4,500 years old (!), it is considered the oldest known calendar in Europe. It contains symbols representing each season so I based the visual identity on the ones associated with autumn, since the event took place in November. I followed the same logic with the color palette as well.

The team behind Head Camp is a group of retired rugby players "with a passion for psychology and in the process of creating an app that should help athletes mentally prepare for competition and everyday training", as it said in their brief.

I was asked to design something smart and simple, with an icon that could be easily applied across both digital and print media. I really hoped the guys would be happy with the final result because they were, as I mentioned, retired rugby players and I am, well… not. As you can see, I’m still here, so everything turned out pretty well in the end.

Just as the name suggests, Videotonik is a video and audio studio. The etymology of the name itself (video + tonik/tone) was also the main reason I tried to avoid the usual video and audio icon cliches and instead develop a completely different visual language. I focused on the "tonik" wordplay and incorporated floating circles (or bubbles, if you prefer) into the wordmark. Luckily, the client is a great guy and also a former colleague of mine. We fought many battles together in the trenches of agency life and I’m glad he trusted me on this one.

A logo for a business conference called Novo Doba, which can be translated as "New Era."

A logo for Hulk & Wood, a Chinese company manufacturing a wide range of wooden products, from children’s toys to furniture.

Zagreb Inside was a two-year heritage interpretation project supported by the Zagreb Tourist Board. These were the very first themed walking tours in Zagreb, mostly focused on stories about forgotten women and men from the city’s past, local arts and crafts and of course, romances.

I designed the visual identity and also came up with the name for the project. The female figure in the logo is based on the famous statue of Marija Jurić Zagorka, the legendary Croatian writer and storyteller. In the logo she is holding an umbrella high in the air, a classic tool of the trade for tourist guides.

Vla Vla is a tourist agency offering a wide range of activities, including city walks, panoramic flights, skydiving, cycling tours and adrenaline park experiences.

Vlatka, the owner of the agency, is a lovely person and when we first started discussing the branding, I suggested the name Vla Vla because it playfully reinterprets her name. I mean, tourist guides tend to talk a lot so the phrase "bla bla" naturally came to mind. To my delight, she loved the idea and Vla Vla it became. I designed the logo around a repeating graphic element shown in different colors, symbolizing the ever-growing range of services Vlatka and her team provide for their clients.

Grafički Zavod Hrvatske is one of the largest printing companies in the region. They recently celebrated 140 years in business and needed a visual sign to accompany their logo and promotional materials for the anniversary. The agency I was working for at the time got the project and I proposed this simple dotted symbol that subtly references ink dots used in printing, with each individual dot representing one year of the company’s long history. If you don’t believe me (and if you’re really, really bored) feel free to count them.

Well, I cheated a little on this one. This isn’t really a logo, more of a logo exercise. I made it back in the day when I reached 1K followers on Instagram. And the monogram you’re looking at is actually me, dancing like John Travolta. Or maybe even better.

This is a logo I designed for a fancy sandwich bar in Dubrovnik called Yes Yes. This phrase is not only a catchy name but something you’ll hear all the time from locals in everyday conversations. In informal Croatian speech, "yes yes" basically means something like: "I agree" or "You’re absolutely right." And let me tell you: these sandwiches really are a yes yes, a must must, a yum yum.

Sea & Salt is a tourist agency focused exclusively on activities along the Adriatic coast. The circular symbol represents the horizon, the sea below it, the islands above it and also a pair of lips carrying the sweet taste of Adriatic sea salt. If you’ve ever swum in the Adriatic with the sun hanging low on a late summer afternoon, you know what I’m talking about.

Muzej spomenara ("Scrapbook Museum") is a heritage interpretation project often presented with the tagline: "The Facebook of our grandmothers." Scrapbooks were immensely popular in this part of the world from the second half of the 19th century up until fairly recently, before social media took over. And considering the turbulent recent history of the region, along with countless cultural and political changes, it’s fascinating to realize that relationships between family members and friends have essentially remained the same throughout all that time. I designed the logo by combining the letters "M" and "S" into the shape of an open scrapbook.

Manufraktura is an interactive design studio. I designed the logo as a simple wordmark, but since the meaning of the name is intentionally twisted (from Manufacture to Manual Fracture) I decided to emphasize the letter "R" in order to highlight the high level of craftsmanship and attention to detail brought by the geek running the studio. By the way, the geek I’m talking about is one of my best friends and I can assure you he wouldn’t mind me calling him that.

This is a logo I designed eons ago for a piano tuning studio called Atelier Pavlinić. If you look closely, you’ll notice that the letter "A" and the piano lid are actually the very same element.

Adriatic Sunsets is a tourist agency based in the south of Croatia, offering incredibly fun bus tours. Believe it or not, their buses transform into convertibles at the push of a button next to the steering wheel. Their name is Sunsets. Adriatic Sunsets.

Crumpled Posters is a little art project of mine. The project itself is admittedly quite stupid, but it’s also a whole lot of fun for me. Here’s how it works: I take one of my posters and crumple it. Then I sell it to you in that shape. I know, I know, that’s not art. Not yet. But the moment you lay your hands on it and straighten it so it can be framed, then it becomes art. Not only that, it becomes a collaborative piece of art because we created it together. Also, since every crumpling process is different, each poster ends up completely unique. And let me tell you: once framed, these posters look dope.

Along with the hand-signed poster (limited to only ten copies of each design) you also receive a Certificate of Authenticity. No joke. And wait for this: the price of each poster increases every year because it follows my age, so hurry up! If you know my age then you already know the current price of a poster in euros. If not, feel free to send me an email.

I told you this project is stupid. But also a whole lot of fun for me.