Boris Pleša

Marco Polo

Marco Polo is a family run restaurant in the heart of the old city of Dubrovnik. I was asked to redesign the logo and when I got the job I immediately knew I’m in trouble. When you have a brand with a name like that it’s almost impossible to come up with something new, something that nobody else figured out before. That’s why we decided to go with a simple solution: we have chosen an elegant script typography and focused on secondary elements and patterns. There’s no deep symbolisms here or catchy negative space features.

Still, the Force was too strong so I placed one subtle element inside a logo, something that I didn’t even tell the client about until the day I delivered the brand manual. Btw, they were happy when they saw it. Marco Polo was known to be the first man who did many things so I placed number 1 inside the name. Hope you can see it. If not, that’s okay, too.

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