Videotonik is, just as the name suggests, a video and audio studio. This etymology (video + tone) was also the main reason why I tried to come up with something completely different and define a visual language without getting into video/audio icons cliches.
I focused on a ‘tonik’ word play and implemented floating circles (or bubbles, if you wish), in the wordmark. These most simple yet effective graphic elements will be also easy to work with later, using them as secondary elements or backgrounds. Luckily, the client is a cool guy who is also my ex colleague – we fought many battles together in the trenches of our agency life – and I’m glad he put his faith in me on this one.