Just as the name suggests, Videotonik is a video and audio studio. The etymology of the name itself (video + tonik/tone) was also the main reason I tried to avoid the usual video and audio icon cliches and instead develop a completely different visual language. I focused on the “tonik” wordplay and incorporated floating circles (or bubbles, if you prefer) into the wordmark. Luckily, the client is a great guy and also a former colleague of mine. We fought many battles together in the trenches of agency life and I’m glad he trusted me on this one.