Boris Pleša

Zagreb Inside

Zagreb Inside was a two year interpretation heritage project supported by Zagreb Tourist Board. This was the very first themed walking city tours here, mostly based on stories about forgotten women and men from Zagreb’s past, stories about local arts and crafts and of course, romances.

I designed the visual identity and also came up with a name. Female figure in the logo is loosely based on a famous statue of Croatian writer and storyteller Marija Jurić Zagorka. The figure in logo is holding an umbrella up high as a typical weapon of choice for tourist guides.

By the way, yellow has nothing to do with Zagreb, usual colours that are presenting Zagreb are blue and sometimes red (if you’ve ever visited street markets here, you know what I’m talking about) but I’ve decided to go with yellow to close the primary colours triangle.

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