This is a logo I designed for an art fair representing independent galleries and artists, the ones operating off the grid and funded by nobody but themselves. That’s also where the name Nesvrstani comes from; it can be translated as “Non-Aligned.”
With that in mind, I designed the logo as a repetition of the word nesvrstani, but deliberately non-aligned. There’s also a bit of wordplay hidden inside because the words “Vrsta!” (“Line up!”) and “Stani!” (“Stop!”) evoke strict military language, which stands in direct contrast to everything Nesvrstani stands for.
The letters are arranged inside a square as a subtle reference to the red-and-white checkerboard pattern widely associated with Croatia (.hr), but the square also symbolizes a house (Lauba) the only place in the region where you can find so many independent galleries and artists gathered together in one space. They’re entering their seventh year now, and I honestly think they’re only getting warmed up.